IndiTreat

A clear brand identity for a groundbreaking approach to cancer treatment

IndiTreat is an innovative technology that allows doctors to test patients’ mini-tumours in the laboratory against different treatment methods. This makes it possible to determine which cancer therapy is most effective, fully tailored to the individual. Deep developed a new brand identity that focuses on the human aspect and diverse target groups. This rebranding gives IndiTreat a visual style that both inspires confidence and underlines the medical precision of the technology.

People at the heart of new IndiTreat logo

The first step in the rebranding process was to revamp the IndiTreat logo. In this new design, human cells symbolise recovery and life. Together, they form a stylised human figure that literally takes centre stage again – as a powerful visual symbol of hope and recovery.

The logo exudes positivity, progress and personal care. In doing so, it fits perfectly with IndiTreat’s brand values: innovative medical care with an eye for the person behind the patient.

Two audiences, one mission: better cancer care

IndiTreat connects science with personalised care. On the one hand, it provides cancer patients with a test that gives insight into which treatment best suits their body. On the other hand, it gives doctors valuable information with which they can make more focused and effective treatment decisions.

Thus, IndiTreat ensures that patients get the right treatment faster and that doctors have more certainty in choosing the most effective therapy. The result? More control for patients, more confidence for doctors, and a future where cancer care is smarter and more personalised.